STARVED ROCK WINTER FOOTAGE TO BE FEATURED ON TIMES SQUARE BILLBOARD

STARVED ROCK WINTER FOOTAGE TO BE FEATURED ON TIMES SQUARE BILLBOARD
Illinois winter scenes captured in the Illinois Valley are now representing the state on a national stage.

This winter, reelCreative’s work will appear on a billboard in Times Square, New York, as part of the Illinois Office of Tourism’s Enjoy Illinois winter campaign.

For our team, this marks a first. Footage captured here at home will be displayed in one of the most visible public spaces in the world, sharing Illinois winter scenes with a national audience.

We’re honored to have worked with the Illinois Office of Tourism on their Enjoy Illinois winter tourism spots. A total of 21 winter clips from our library of locally captured media were selected for inclusion across multiple campaign placements, including digital and out of home displays. These moments were chosen to complement the tone, pace, and sense of place integrated throughout the campaign.

Seeing scenes from our region featured on a Times Square billboard is both humbling and deeply meaningful. It reflects the power of thoughtful storytelling and the trust built through strong creative partnerships.

In one of the winter videos, Enchanting Winter (linked here), four of the five total clips featured were captured by reelCreative.


To read full press release